Company
NASA selects AIR COMPANY to Continue its Development of AIRMADE® Fuels
The Details Behind Our AIRCO Rebrand
Company
The Details Behind Our AIRCO Rebrand
We first launched our brand into the world with our consumer products, vodka (AIR Vodka) and fragrance (AIR Eau de Parfum), as proof points of our AIRMADE™ Technology. They successfully educated consumers on how a technology that converts CO2 into fuels and alcohols can disrupt industries and create global impact because we know that meaningful change must occur at an industry level.
Since the very beginning, design has played a crucial role for us at AIRCO, both in the launch of our consumer products and for the brand as a whole. We believe that great design can be the connective tissue between a broad audience and new ways of thinking, and we are constantly working to redefine what innovative technology looks and feels like. It’s why we’re always experimenting with new ways to merge science with emotion through accessible design.
AIRCO’s new identity, in partnership with CLOSER, reflects our commitment to synthetic fuels while signaling a bold evolution in mission and design. The aesthetic bridges our past and future, moving beyond the quieter, consumer-oriented look we had toward a more industrial, forward-focused presence aligned with our growing ambitions.
“Together, the new design signals that AIRCO is not just imagining the next generation of fuel solutions —we are creating it today.”
At its core is a dynamic new logotype, thoughtfully designed to echo the shape language of our foundational symbol—integrating its curves and signature elements into a cohesive visual system. This revised expression adopts a more fortified posture, and intentionally pays aesthetic homage to aerospace and industry—innovations that inspired generations to dream of the future—evoking a sense of momentum, aerodynamics, and progress.
This direction is further reflected in the refined typography, with contrasts that balance precision with clarity. A bolder color palette reinforces our focus on technological leadership and impact at scale. Complementing these elements, our expanded visual library moves beyond conceptual renders to showcase real-world applications, demonstrating that our technology is already in action.
Together, the new design signals that AIRCO is not just imagining the next generation of fuel solutions—we are creating it today.
